HIGHER EDUCATION SECTOR CHANGE: WHAT OPTIONS WILL AUSTRALIANS CHOOSE?

Executive summary: 

University programmes are widely regarded as a safe space to explore adulthood and grounded for later suitable jobs. The need for official university courses sees a minor decrease while the need for vocational training programmes rise. 

So the key problem is that how should Australian Universities and relevant industry providers approach to gain the advantage in the current market setting?

TAKEAWAY

1. The search for University degree still leads the enquiry concern for higher education need yet more Australian are also thinking about vocational training 

2. TAFE learners are direct in their concern while University degree holders are more likely to be more sentimental when they also look for safety need

3. Flexible method for education can help brands increase their presence 

OBJECTIVES

1. Understand the key high educational trends in Australia to implement the suitable market strategy 

2. Observe the most questioned customer enquiry in search platform including Google Trends and AI search 

3. Assist brands decide the key Marketing strategies to approach the suitable market 

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